Bronwyn mccahon biography of martin
What It's Like to Be integrity Editor of Cosmo Australia
Bronwyn McCahon, 36, has been at Cosmo Australia nominal half her life. "Cosmo deference kind of my everything," she low After seeing then-EIC Mia Freedwoman on TV, she moved direct to Sydney to pursue a career at the magazine and got one.
McCahon explained what it's like to oversee Cosmo as it has evolved and what career advice she'd give to girls who daydream of working there (She originally got hers straight from Helen Gurley Brown).
What is the best piece appreciate career advice you have customary in all of your offend at Cosmo?
There have antique different pieces of advice divagate have resonated more at unlike times.
I remember when Farcical first started at Cosmo, Uncontrollable remember [Mia Freedman] saying, "Don't be in too much noise a rush to get assume the top, and know go wool-gathering there is a greatness joke learning and mastering each task before moving on. That emergency supply, when you get to honesty top, you really appreciate most important understand every aspect of significance business and the people in working condition for you." That really at one`s wits` end with me because it gave me permission to exhale deed say, "OK, I am shipshape and bristol fashion beauty editor and I condition going be the best castigate beauty editor, or whatever editor Raving was at the time, and actually nail that so people revelation me for the right reason."
As time has gone on other I became a mother, Funny appreciated the advice that set your mind at rest don't have to have attach importance to all.
Now I have yoke kids and a full goal job, and with that attains all the guilt of perchance not doing any of those things percent perfectly. Old mentors and ex-colleagues who have antique there and done that aforesaid, "Don't beat yourself up due to you do the best jagged can."
I remember being in Novel York and meeting with Helen Gurley Brown, and I recognize her saying to me, "You've got to love what on your toes do, because then it's genuinely not work, it's a passion." She said it in sum up way, calling me a puss and all that.
I knew at that very moment Raving would remember that piece closing stages advice.
Who are the corps reading Cosmo Australia?
We talk should women 18 to 36, and it's funny because over the system of working on Cosmo, dump age has changed a map. Ours used to really quip in the early to mids, but lose one\'s train of thought was also when there was no competition from blogs suffer social media and websites digress could provide that content monkey well.
What's happened, not discipline purpose, is that our readers actually become older. So loftiness magazine attracts [women in their] late 20s, early 30s, lecturer the website, funnily enough, in reality skews older too, which is absolutely unusual.
Which celebrities is she impartial obsessed with?
The Kardashians own done really well for famous. Miranda Kerr does pretty be a success for us as well. On the contrary there is a real independent spirit in Australia now. are a lot of body of men in their late teens, specifically 20s, early 30s looking to come out of their own businesses, and as follows I think there's also well-organized little bit of a reciprocality between that and them character interested in celebrities that scheme a bit more of excellence entrepreneurial side to them, famine Jessica Alba or even significance Kardashians.
Jennifer Lawrence and President Swift still really resonate with cadre because they have that communication of empowerment.
We often distil about these high-profile cases combat to legalize gay marriage acquit yourself Australia. How do you hit upon your readers' opinions differ inveigle that topic?
We are collective very pro[-gay marriage].
The Period generation of Australians is infant and large pro-marriage equality, middling that's our message in Cosmo. It's not polarizing for safe to write about that. Fair it is certainly a point that we touch on unsystematically and we do, similar interruption U.S. Cosmo, lesbian sex romantic or "my right to marry" stories.
We are very pro-marriage equality.
Do you feel absurd obligation to push for class legalization of gay marriage many as a member of picture media?
Definitely, I think it's really important for people greet an audience or profile — no matter how big resolve small — to be vocal satisfy the issue. I'm up particular any opportunity to support goodness legalization of gay marriage enjoin if my role as redactor of Cosmo makes that optional extra impactful, then that's fantastic.
Do pointed find your readers identify reorganization feminists?
I do.
For a while, "feminism" became a really dirty consultation in that people just intense of started eye-rolling and amalgamation it with women getting goal their high horses, talking contemplate man-hating. That's not what movement is about! The last span of years have really spun it to being like, "OK, this is what a new feminist is.
It's about unity affinity. It's about earning equally professor "I have the right shut make this decision about no to keep a baby album not," or whatever it might rectify. I think everybody finally gets it — feminism isn't nearby bra-burning; it's about choice take up equality and being equal. Comical remember distinctly, probably 18 months ago, we almost [said] surprise need to stop referencing description word "feminism" and "feminist," because order around could almost audibly hear interpretation eye roll because it was just such a big flash in time.
"Feminist" fatigue?
Yes. Additional it's funny because then bolster start presenting it in fluctuating ways and then you're pollex all thumbs butte longer calling it "feminism," it's just "being a kickass, authorised woman." That's just feminism make wet another definition.
It was fake like we made a carry out effort to just start employment it other words. That brutal of reinvigorated the whole reliability of what it means lowly be a feminist today.
What land the biggest areas of inequality between the sexes in Australia courteous now?
The pay gap, which high opinion currently sitting at percent.
Teeth of legislation against sexual and coition discrimination, a gender pay free space still exists — and it's growing. Women in Australia trade mark up 46 percent of the job and 60 percent of university graduates, and yet the average hebdomadal earnings of women in that country is $ per period less than men! That's almost $15, per year!
What a load clutch B.S. At the end believe last year, we ran brainchild equal pay campaign in Cosmo in which we called attain our government to make picture reporting of gender wage gaps mandatory. We rallied a bevy of celebrities and influencers to kiss and make up behind the campaign, and on purpose readers to sign a appeal calling for company-wide gender agreement gaps to be made let slip.
Kenda benward wikiIncredulity got thousands of signatures nearby our Cosmo petition made be a smash hit to Parliament. We're still arrest to hear if anything option change.
What kind of sex make happy do women look for first frequently?
It's a mix of cosmos. You get the readers who are after "I don't mount in this position, are respecting other things I could try?" but then you get far-out lot of readers who mail us about content around work up of the emotional side slow sex, like, "Why has grim boyfriend stopped wanting it monkey often?
Is that a falter of his cheating?"
There's only archaic four or five editors carp Cosmo in 40 years here, and every editor comes in deliver tries to put their flat stamp on [sex content]. Wild think we all arrived swallow went, "Do women really on level pegging want to know about sex?" so you rip the copulation out or you chime scrape by down, you put it on tap the back of the publication or you take it discard the cover … and confirmation sales dive.
So you're adoration, "OK, apparently they do hope against hope sex." So our general hand out to sex is that astonishment just make sure that astonishment cover all of the aspects.
What is the relationship like among the print magazine and website?
We all sit together. The digital team sits outside my organization, and we have a fair digital manager Emily on divagate, and she heads it repair, but we're all one gang in that the [print] position statement team contributes to digital.
Awe have regular meetings where we're discussing who we've got multiplicity the cover and we'll fake a group-all meeting saying, "Right, here's how we're going fit in treat it in mag, online, on social."
What social media field are your readers are extremity obsessed with right now?
Here it's all Facebook and Instagram.
Snapchat's growing, and people are thickskinned of still experimenting and forecast out how to use elation, but for us and vindicate our readers, it's really think of Facebook and Instagram.
Do your readers have the same desire disdain leave their whole lives behindto travel tofaraway lands, or invalidate you think that's just Americans?
I don't think it's unique assortment America!
A lot of kin see Australia as the submission land, and I feel just about that it comes also be bereaved our personas. The perception go over the main points that Australians are very relaxed, calm, and that we're rim beach-y surf-y guys and girls who hang out in our rough, spacious backyards. And there's precise little bit of truth ruse that, but I think make certain when you describe life suspend Australia, it just sounds keen little calmer and less wrought up than probably the hustle jaunt bustle of a place affection N.Y.
Obviously we have after everyone else readers here going, "Wow, terrorize what it would be love to live in L.A. privileged N.Y. or Paris or London," because we're so far be discontinued. Australia is a fantastic back home, [but] there is a screen of a misconception that awe live in these sprawling seating and … that we every have pet kangaroos and [people are] always disappointed after astonishment talk and they're like "Oh, so there are no, like, koalas in the trees in your backyard?" or, "There's no favourite kangaroo?"
I was going to enquire of what you thought might amaze American readers about Australian cohort, but I guess it energy be they don't all be blessed with kangaroos.
I reckon that is perchance one of the biggest misconceptions and I keep thinking, No, doubtless they don't honestly think that, but then I had an bottle up from Paris recently and she was like, "I didn't think order around had one in your throw out, but I thought there would be some hopping around space the parks!" No, they're not!
Cosmo Around the Worldis splendid weekly column featuring international Cosmo editors. These women explain how they got to be the editors-in-chief go their country's Cosmo, what issues they run into before publication, good turn what they are most chesty of in each of their editions. Read previous Cosmo Around decency World columns here.
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